Lessons Learned About Tests


Testing Your Pay per Click (PPC) Ad Copy

Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.

Various elements have the ability to affect the general paid search performance. And a member of these various elements is Ad copy. Trying various types of ads is one of the reasons why a campaign makes it or not.

What and How Should You Test”

In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. The focus of this article will be the Ad copy title. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. Presuming that you are selling home electronics, below are the scenarios you should try.

Test1: KeyWord Home Electronics:

With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Test2: Home Electronics:

Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.