Using Orangesoda Videos

I was going to try and see if I could get my hands on some good instructional videos that will talk about SEO and how it can benefit our company and someone had mentioned OrangeSoda. Would OrangeSoda videos be helpful to all of our staff? I know that we all have a good idea of how optimization works, it is just a matter of really implementing it the right way. I figure if they have some good insider tips, we can all brainstorm on the best possible way to get our website the traffic and recognition that we really need.