Persuading Shoppers to Buy Vegan Products When the Shoppers Aren’t Vegan


Vegans make up a very small percentage of the population, and it’s difficult to know their numbers for certain. Many people who self-identify as vegan admit to cheating now and then, eating something like Parmesan cheese or Caesar salad dressing. Some have put forth substantial effort to convert other individuals to their way of thinking, but those efforts have tended to be ineffective on a large scale. Food company Hampton Creek understands the problems with trying to convince consumers to give up so many foods they love. A better strategy is to provide many foods the general public will love and that subtly replace animal-based products. To get new details from Hampton Creek as the company releases more plant-based items, interested consumers may check out the organization’s social media pages and YouTube channel.

Happy, satisfied vegan individuals feel that their food options are abundant and don’t even miss meat, eggs and dairy products. In fact, they’ve discovered so many vegetables, fruits and other plant foods they never tried before that they’re eating a wider variety of food than ever. A large number of people struggle with this journey, however, and eventually revert back to old habits. It seems like nothing is as rich and creamy as a dairy-based or egg-based sauce or salad dressing, for instance. Hampton Creek plans to satisfy these consumer preferences so they can’t tell the difference between plant-based and egg-based sauces, dressings and other foods. Then consumer choices will come down to other factors besides whether the product includes animal-based substances. The avoidance of items considered vegan will be a non-issue.

When evaluating two competing brands of salad dressing, how does a shopper decide between them? Hampton Creek offers several advantages over the more commercial brands on the shelves. For instance, without eggs, some Hampton Creek dressings have no cholesterol, which is important to many people. Other shoppers will appreciate dressings without gluten or soy. They may occasionally have someone over for dinner who can’t eat gluten because of celiac disease. Another frequent dinner guest might be allergic to soy. As long as the salad toppings are priced reasonably, taste great and have the preferred texture, shoppers will continue to buy them.